"Agritourism" can play an important role in sustaining local agriculture and
local economies. What does agritourism encompass? And how do farmers begin an
agritourism venture? How do county general plans and zoning ordinances govern
agritourism activities? What have farmers who practice agritourism learned from
their experiences?
A one-day conference on agritourism conducted by the U.C. Cooperative Extension
will address these questions and more . . . . .
WHO: Farmers, Ranchers, Local Government Officials, Tourism Industry Personnel,
Interested Members of the Public
WHEN: Wednesday April 16th, 9:00am-4:00 pm
WHERE: Shenandoah School House, near Plymouth
WHAT: Agenda and Registration form included in attached flyer
COST: $40 includes UC manual: Agritourism and Nature Tourism in California,
catered lunch, morning refreshments and afternoon tour.
Preregistration required by April 4th. For more information call the UC
Cooperative Extension at 223-6837 or visit http://ceamador.ucdavis.edu
**County Supervisors and GPAC members registrations will be paid by the Amador
County Farm Bureau-just return a registration form
Andrew Kramer
Program Representative, UCCE Amador County
(209) 223-6837
12200 B Airport Rd.
Jackson, CA 95642
AGENDA:
Conference Agenda
8:30-9:00 Registration and Coffee
9:00-9:15 Welcome and Conference Information
Andrew Kramer, Program Representative, UCCE Amador Co.
9:15-9:30 Tourism in Amador County
Tracey Berkner, President, Amador Council of Tourism
9:30-10:10 Evaluating Your Resources for Agritourism
Holly George, Farm Advisor, UCCE Plumas and Sierra Counties
10:10-10:40 Creating a Business Plan
Rosalie Pryor Escamilla, Mayor of Jackson, Business Consultant
10:40-10:50 Break
10:50-11:20 Agritourism Operations and County Regulations
Susan Grijalva, Planning Director, Amador County
11:20-11:45 The Relationship of a County General Plan to Agritourism
Ken Churches, Farm Advisor, UCCE Calaveras County
11:45-12:15 Managing Risk in Agritourism
Cathie Bigger Smith, Risk Management Consultant
12:15-1:15 Lunch
1:15-1:30 Consumer Demand/Effective Marketing Channels for Agritourism
Kristin Reynolds, Program Representative, U.C. Small Farm Center
1:30-2:45 Beginning and Building an Agritourism Venture
Moderator: Bill Frost, Natural Resources Advisor, UCCE El Dorado Co.
Casey Stone, Yolo Land and Cattle
Katie and Clyde Kelly, Impossible Acres and Grandpa's Barn
Ken Dean, South River Lavender
2:45-4:00 Tour of Sobon Estate Agricultural History Museum
Paul Sobon
OR
Tour of Amador Flower Farm
Ken Deaver
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